Case Study
An in-depth study of a person/mans, that analyses them and seeks patterns/causes of behaviour
Why Case Studies
When rare behaviour is being investigated, it allows data to be collected and analysed on something that psychologists have very little understanding of e.g. Phineas Gage
Case Study Strengths
Case Study Weaknesses
Can Be Used In Unethical Circumstances
Genie allowed researches to understand the long-term effects of failure to form an attachment which they couldn’t do with a human participant unless it occurred naturally.
Very Subjective
Data collected is usually qualitative and therefore may be incorrectly interpreted by the researcher.