What counts as the short run?
Period of time where the firm is free to vary inputs of variable factors but not fixed. 1 FOP
What counts as the long run?
All factors can be varied
What is the law of diminishing returns?
When a variable FOP increases while the others stay the same so marginal returns decrease
Difference between fixed and variable costs
Fixed costs don’t vary with output while variable do.
In the long run all are variable
What is average cost?
Cost per unit produced
What is marginal cost?
Cost of producing 1 extra unit
What is total revenue?
Total money from sales
What is marginal revenue?
Extra revenue gained from selling 1 extra unit