Lule Chapter 5: Magazines

Question 1

Saturday Evening Post

Answer 1

first published in 1821– general interest magazine

Question 2

Youth’s Competition

Answer 2

featured religious content– niche publication

Question 3

when did the first American magazines debut?

Answer 3

1741

Question 4

when did decrease in printing and mailing costs of magazines allow for mass circulation?

Answer 4

1830-1905– no longer sold to the elite

Question 5

newsmagazines

Answer 5

specialized in reporting and commenting on current events– such as Time (1923)

Question 6

McClure’s Magazine

Answer 6

first cheap magazine– led to popularization of magazines

Question 7

photojournalism

Answer 7

telling of stories through photographs– such as picture magazines

Question 8

picture magazines

Answer 8

specialize in photography and typically feature large spreads of photos with short captions / few articles– such as Life

Question 9

what effect did increased circulation of magazines have?

Answer 9

• mass circulation meant that magazines could reach much larger audiences than ever before
• led to a rise of national trends
• increased magazine revenue (and ads)

Question 10

literary magazines

Answer 10

specialized in publishing fictional stories

Question 11

magazine’s market for ads (1930s+)

Answer 11

• magazines began charging higher ad rates for a larger, increasing audience
• market research worked to better understand what readers wanted in their magazines
• spurred by mass circulation of magazines

Question 12

pulp magazines

Answer 12

• published genre fiction and were inexpensive
• adventure, love, detective, western
• inspired comic books

Question 13

fan magazines

Answer 13

provided audiences with behind the scenes look at the entertainment industry

Question 14

teen magazines (1940s)

Answer 14

pursued teenage readers and brought pop-culture to the young

Question 15

niche (specialized) publications

Answer 15

appealed to smaller audiences, such as
- religious
- sports
- scholarly
- professional trade
- political
- hobby and interest

Question 16

women’s magazines

Answer 16

• ladies’ home journal– 1879-2014 & “can this marriage be saved?”
• good housekeeping– 1885-present & information on running a home
• Better homes and gardens– 1992-present & style, home decor, and gardening

Question 17

where is “better homes and garden’s” test kitchen?

Answer 17

Des Moines, Iowa

Question 18

future of magazines

Answer 18

• magazines in 2020s rely heavily on subscribers
• niche areas (like cannabis) attract readers
• quality print, paper, and images appeal to readers
• digital age presents many challenges for print media