1
Q
Competitive audit
A
An overview of your competitors’ strengths and weaknesses
2
Q
Direct competitors
A
Companies that have offerings similar to your product and focus on the same audience
3
Q
Ideation
A
The process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them
4
Q
Indirect competitors
A
Have a similar set of offerings but focus on a different audience, or have a different set of offerings and focus on the same audience
5
Q
Product goal statement
A
One or two sentences that describe a product and its benefits for the user
