Macro-Environmental Analysis

Question 1

Identify the kinds of social factors that should be considered in a political, economic, social and technological analysis (PEST) of a macro-environment.

Answer 1

1. Population growth rate
2. Age distribution
3. Educational attainment and career attitude
4. Health and safety characteristics

Question 2

Identify the kinds of factors that should be considered in a macro-environmental analysis.

Answer 2

1. Political factors
2. Economic factors
3. Social factors
4. Technology factors
5. Ecological factors
6. Legal factors

Question 3

Identify the kinds of technology factors that should be considered in a political, economic, social and technological analysis (PEST analysis) of a macro-environment.

Answer 3

1. Level of research and development activity
2. State of automation capability
3. Level of technology “savvy”
4. Rate of technology change

Question 4

Identify the kinds of political factors that should be considered in a political, economic, social, and technological analysis (PEST analysis) of a macro-environment.

Answer 4

1. Political stability
2. Tax policy
3. Labor laws
4. Environmental laws
5. International trade attitudes and restrictions

Question 5

Identify the kinds of economic factors that should be considered in a political, economic, social, and technological analysis (PEST analysis) of a macro-environment.

Answer 5

1. Economic structure, stability, and growth rate
2. Interest rate
3. Inflation rate
4. Currency exchange rates