A connection between two entities
Relationship
Strategic and utilitarian relationships, relying on persuasion and break down when disagreements arise between the parties involved.
Exchange relationships
Relationships based on emotional ties, proximity and geography. Rely on two-way dialogue and are likely to survive disputes.
Communal relationships
The three types of organizational public relationships
- professional
- personal
- community
Actions taking in a consensus building effort
- Identify/recruit appropriate representatives
- Guide participants to establish agenda/process
- Identify and analyze the problem with participants
- Evaluate possible solutions
- Direct the group through the decision-making process
- Obtain finalization and unanimous approval
The three critical elements of negotiation
- Information
- Time
- Power
Systematic actions and messages designed to influence what people in key publics think about an organization
Reputation management
The sum of what others say and think about you or your organization, conferred by publics, not projected by organizations
Reputation
Characteristics you or your organization present so others may remember you
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