Managing The Marketing Function

Question 1

Marketing

Answer 1

Is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.

Question 2

Marketing concept

Answer 2

Is that a customers needs and wants are met while achieving the businesses objectives.

Question 3

Marketing plan

Answer 3

Is a document that lists activities aimed at achieving particular marketing outcomes.