1
Q
Market Attractiveness (Market Entry Framework)
A
- What is the market size?
- What is the market growth rate?
- What are the average profit margins?
*should be the first framework used with a market entry case
2
Q
Competitive Landscape (Market Entry Framework)
A
- How many competitors are there?
- How much share do they have?
- Do competitors have any competitive advantages?
3
Q
Company Capabilities (Market Entry Framework)
A
- Are there significant capability gaps?
- Are there significant synergies we can leverage?
4
Q
Profitability (Market Entry Framework)
A
- What are the expected revenues?
- What are the expected costs?
- How long will it take to breakeven?
