Profit-max rule for any market structure
MR = MC (choose Q where marginal revenue equals marginal cost)
How is the demand curve and price role for a firm in a perfect competition?
Demand is perfectly elastic (horizontal); firm is a price taker so P = MR = D
Perfect competition (long run) profit outcome
Zero economic profit (normal return); P = MC = ATC
Breakeven price (firm) definition
Price where TR = TC (economic profit = 0); occurs when P = ATC at the chosen Q
Shutdown price (firm) definition
Price where TR = TVC; if P < AVC at the chosen Q, shut down in the short run
Short-run decision rule: operate vs shutdown
If TR > TVC operate; if TR < TVC shut down (even if TR < TC)
Long-run decision rule: operate vs exit
If TR ≥ TC operate; if TR < TC exit the industry (all costs are variable in long run)
Monopolistic competition: key characteristics
Many sellers, differentiated products, low entry barriers; compete on price & non-price (marketing/features)
Monopolistic competition: demand + MR relationship
Downward-sloping, highly elastic demand (many close substitutes); MR < P
Monopolistic competition: long-run profit outcome
New entry drives economic profit to zero; firm produces where P = ATC but not at minimum ATC
Monopoly: key characteristics
Single seller, no close substitutes, high barriers to entry (legal or natural)
Monopoly: profit and output vs other structures
Economic profits possible in short & long run; higher P and lower Q than more competitive structures
Oligopoly: defining feature
Interdependence—each firm’s decisions depend on expected competitor reactions; barriers to entry are significant
Kinked demand curve logic in oligopoly
Price ↑ → rivals don’t follow → demand more elastic; Price ↓ → rivals follow → demand less elastic (MR has a discontinuity)
Cournot vs Stackelberg (duopoly)
Cournot: simultaneous quantity decisions, split market at equilibrium; Stackelberg: sequential, leader commits first and earns more than follower
Concentration measures: CRN vs HHI
CRN = sum of top N market shares; HHI = sum of squared market shares (more sensitive to large shares)
Economies of scale (definition)
Long-run average total cost (LRATC) decreases as output increases due to efficiencies from larger scale
Common sources of economies of scale
Labor specialization, mass production, more efficient equipment/tech, less waste, quality control, better decision making
Diseconomies of scale (definition)
LRATC increases as output grows due to rising bureaucracy/inefficiency in very large firms
Minimum efficient scale (MES)
Level of output where ATC is minimized (the bottom of the ATC curve)
Short run vs long run (plant size)
Short run: plant size fixed; Long run: firm can choose the most profitable plant size
Perfect competition: “knowledgeable buyers and sellers” means what?
Participants are well-informed about prices, limiting any single firm’s ability to price above market
Monopolistic competition: why demand is highly elastic
Because many close substitutes exist, so consumers can switch easily if price rises
Monopolistic competition: why long-run efficiency is “unclear”
Costs of not producing at minimum ATC vs benefits from variety/innovation/brand info/advertising