ROI=
ROI== (Gain from Investment - Cost of Investment)/(Cost of Investment)
Contribution Margin=
Contribution Margin= Sales rev- varibale cost
determine the profitability of individual products by measuring how sales affect profits
Profit Margin=
Profit Margin= Profit/ Sales revenue
Gross Margin %=
Gross Margin %= (Revenues- COGS)/Revenues
The higher the percentage, the more the company retains on each dollar of sales, to service its other costs and debt obligations.