Census
Observes/ measures every member in a population
Sample
A selection of observations taken from a subset of population
Advantages to census
Results should be completely accurate
Disadvantages to census
Time consuming and expensive
Can’t be used for testing as it may destory the products
Advantages to sampling
Not as time-consuming as a census
Cheaper than census
Disadvantages to sampling
Data not representative of entire population, therefore may be inaccurate
Random sampling and three types
Each member of the population has an equal chance of being selected
Simple random sampling
Systematic sampling
Stratified sampling
Population
Whole set of items of interest
How to carry out a simple random sample
1) Number each member
2) Use a random number generator to generate n amount of numbers
3) Select the members who corrospond to the numbers
Advantages of a simple random sample
Disadvantages of a simple random sample
How to carry out a systematic sample
1) Number each member
2) Find the interval (k) by dividing the population size by the sample size
3) Choose a random starting point between 1 and k using a random number generator
4) Select every kth term after that
Advantages of a systematic sample
Disadvantages of a systematic sample
How to carry out a stratified sample
1) Divide the population into different groups
2) Work out how many people to sample from each group using:
number in sample = (group size/ total population) x sample size
3) Randomly select the required number for each group
Advantages of stratified sampling
Proportional representation of groups within the population
Disadvantages of stratified sampling
Two types of non-random sampling
Quota sampling
Opportunity sampling
How to carry out quota sampling
1) Divide the population into different groups
2) Work out how many people you need from each group, so they match the population’s proportions
3) Collect responses from each group until the quota is filled
Advantages of quota sampling
Disadvantages of quota sampling
How to carry out opportunity sampling
1) Choose people who are easiest to access at the time
2) Collect data from them until your sample size is reached
Advantages of opportunity sampling
Disadvantages of opportunity sampling