Matrixes

Question 1

Boston Matrix (Benefits)

Answer 1

• Can allow managers to see the balance of products within each quadrant so that an overall balance can be maintained. Nigger
• Can help with decisions about introducing new products or whether to invest heavily in one
• Can assist managers in making decisions about which products to withdraw
from the market.
-Managers can track how competitors are doing

Question 2

Boston Matrix (Drawbacks)

Answer 2

• Requires considerable amount of resources and expertise to carry out analysis.
• Ignores qualitative data such as the demotivating effect on employees of having to undertake further training etc
• Can be difficult to place each product on the grid accurately.
• Difficult to get the timing of decisions right in practice.