Media Effects Models

Question 1

The uses and gratification models create four needs, explain diversion and personal relationships. (1.1)

Answer 1

Diversion - distracts someone from their lives.
Personal relationships - sharing things that other people watch.

Question 2

Uses and gratifications model means that the media needs to be what? (1.2)

Answer 2

The media needs to be diverse.

Question 3

Marxist theorists argue that there is an illusion of what? (1.3)

Answer 3

That there is an illusion of choice as these gratifications target the ruiling-class.

Question 4

It can be argued that audiences are actually what type of consumers? (1.4)

Answer 4

Audiences are actually passive consumers.

Question 5

The two step flow model argues that the social group in which an individual belongs to is just as powerful as what? (2.1)

Answer 5

The social group to which an individual belongs to is just as powerful as the media.

Question 6

The two step flow models shows that audiences have power as well as what? (2.2)

Answer 6

Audiences have power as well as the creators.

Question 7

Due to the influence of the new media, face-to-face opinion leaders may be what? (2.3)

Answer 7

They may be less influential than they once were.

Question 8

The two step model have made audiences more what? (2.4)

Answer 8

Audiences are more critical and evaluative.

Question 9

The hypodermic syringe model says that ideology is being what? (3.1)

Answer 9

Ideology is being injected into us with ideology.

Question 10

Bandura’s bobo doll model said that children imitate what? (3.2)

Answer 10

Children imitate violent behaviour seen in the media, leading to desensitisation.

Question 11

Violent media creates what behaviour? (3.3)

Answer 11

Violent media creates copy car behaviour which is normalised in video games.

Question 12

Viewing violent media may provide an outlet to release what? (3.4)

Answer 12

Provides an outlet to release violent tendencies and is a cathartic experience.

Question 13

Violent video games prevent what? (3.5)

Answer 13

Violent video games prevent disfunction.