Roland Barthes
stories have certain codes that audiences understand and respond to . Texts may be open - unravelled in a lot of different ways or closed - only one obvious answer
Roland Barthes- enigma code
refers to mystery - clues are dropped but no clear answer
Roland Barthes- action codes
adds suspense and contains sequential element of action
Roland Barthes-semantic code
refers to additional messages - connotative function - extra layer of meanings
Roland Barthes-symbolic code
creates greater meaning g
referential code
refers to an external body of knowledge