Media (Functionalism)

Question 1

Functionalism prespective on Media

Answer 1

“The media is a positive force that helps society run smoothly.” = the media creates and/or maintains consensus

Question 2

The media does not contribute to the smooth running of society, and instead may in fact be a negative force.”

Answer 2

= the media is a barrier to consensus and may exacerbate conflict

Question 3

In what ways might the mass media be useful at creating and/or maintaining social solidarity (consensus)?

4 points

Answer 3

• Creating shared experiences for large numbers of people, e.g. use of TV nationwide can spread a message across the whole of society.
• The international nature of the modern mass media helps to bridge gaps between people regardless of physical distance – norms, values and behaviours can be disseminated globally
• Social media’s ability to create cultural trends e.g. Live streaming on platforms such as Instagram; Facebook.

Advertising – messages more likely to be received by many when repeated

Question 4

In what ways might the mass media act as a barrier to achieving consensus?

5 Points

Answer 4

• Some forms of media are only used by some age groups, and therefore media can segregate people by age
• Mass media can be used to create and maintain conflict based on inequalities (such as social class)
• Provides a platform for deviant behaviour (Deviancy Amplification)
• Social media platforms are ripe territory for conflict
• Echo chambers might be created, in particular in relation to news media