representation of femininity
mass media reflects growing equality to a degree - but women still experience symbolic annihilation and are less visible in the media than men
common stereotypes
women: wags, sex objects, supermum, angel, ball breaker, victim
men: joker, jock, strong silent type, big shot, action hero, buffoon, villains, aggressors, perverts, philanderers
bob connell
feminine identity in the uk the product of hegemonic ideas of how the sexes should be socialised and behave - women still given very distinct roles, including trad domestic one - ao3 now expected to work as well; duncombe and marsden
guy cumberbatch
study of tv ads reflected ‘unacceptable face of sexism’ and contribute to patriarchy, women exist in a man’s world - youth + beauty the main feature of women in commercials and women occupy a decorative role more than men