What is memory?
The ability to store and retrieve information over time
What are the 3 key functions of memory?
What is the encoding function of memory?
process of transforming what we perceive think, or feel into an enduring memory
What is the storage function of memory?
process of maintaining the information in memory over time
What is the retrieval function of memory?
process of bringing to mind information that has been previously encoded and stored
What is semantic encoding?
process of relating new information in a meaningful way to knowledge that is already stored in memory
What are the 3 types of judgement Craik & Tulving (1975) studied in their seminal experiment?
What were Craik & Tulving’s findings?
Which brain areas are activated during semantic encoding?
What is visual imagery encoding?
process of storing new information by converting it into mental pictures
Why is visual encoding so effective?
What is a limitation of visual imagery?
requires a lot of cognitive effort to use successfully, which can limit its use for real world activities like studying for exams
What is organizational encoding?
process of categorizing information according to the relationships among a series of items
What are mnemonics?
encoding strategies that improve subsequent retrieval
What is the advantage of survival encoding tasks?
What is sensory memory?
type of storage that holds sensory info for a few seconds or less
Why do we have more than one kind of sensory memory?
Because we have more than one sense
What are the 2 types of sensory memory?
What is short term memory?
type of storage that holds non-sensory information for more than a few seconds but less than a minute
what is rehearsal?
process of keeping info in short term memory by mentally repeating it
What does rehearsal play a role in?
Serial position effect: observation that the first few and last few items in a series are more likely to be recalled than the ones in the middle
What is the enhanced recall of the first few items in a list?
Primacy effect: occurs because these items get more rehearsal
What is the recency effect?
What are the limitations of short term memory?