what is capacity?
how much information can be stored
what is duration
how long information can be stored
what are the 3 types of coding?
visual, acoustic, semantic
what does the multi store model assume?
there are separate and distinct stores for memory, each linked together but with their own capacity and duration
who developed the multi-store model?
Atkinson & Sheffrin 1968
what are the three drop downs from the multi store model?
capacity
duration
encoding
[——] —> [——] <—> [——] what does the first box stand for?
environmental stimuli