What Is Proactive Interference?
What Is Retroactive Interference?
Forgetting occurs when newer memories disrupt recall of older memories already stored.
Describe McGeoch And McDonald Experiment - Testing Interference When Similar.
Aim: Wanted to see whether interference were similar.
Procedure: Participants learnt a word list until they remembered it accurately. Some participants were told to learn a second list which either consisted of synonyms, antonyms, none sense syllables etc.
Findings: When participants recalled original list of words, how well they did depended on what they were told to do for the second list. The most similar material reproduced the worst recall.
Conclusion: When memories are similar, interference is greater which makes it harder to recall.
Strength: Lab Experiments Can Help Increase Validity Of Results.
Weakness: Interference Less Likely Reason For Forgetting In Everyday Life.
Strength: Different Types Of Research Support: Baddeley And Hitch (1997).