Mental Models

Question 1

Contrast principle (psychology)

Answer 1

We are influenced by things we noticed immediately before, usually in a contrasting manner.
eg. two childhood friends story who grow different, sales (-199- 99 now), door-in-the-face

Question 2

Priming (psychology)

Answer 2

Exposure to certain stimuli induces a subsequent reaction, without conscious or guided intention. Influences the choice made immediately after exposure.