Micro Copy for E-Commerce: Error Messages, 404 Pages, On-Boarding

Question 1

Error Messages, 404 Pages and On-Boarding should ____

Answer 1

Help your user solve the problem they’re
experiencing & get to where they wanted to go in
the first place

Question 2

Make sure to ____

Answer 2

blame the user; take ownership of the

mistake.

Question 3

Even a ___

Answer 3

pre-loader or password error can be

framed positively.

Question 4

Fun copy can ___

Answer 4

make the technical error seem less daunting

Question 5

Social proof for onboarding can

Answer 5

increase conversion & sales