How can we explain the changes in prices of goods/services
By developing a model that brings together the two fundamental economic agents that determine price of goods- consumers and producers
Demand definition
The quantity of a good or service purchased at a given price over a given period of time
What does law of demand state
Ceteris Paribus, as price of good increases, quantity demanded decreases
As price of good decreases, quantity demanded increases
Decrease in price result
Extension/expansion in demand
- shown by movement on curve
Increase in price result
Contraction in demand
- shown by movement on curve
Substitute goods
Two alternative products that can be used for the same purpose
E.g. train vs bus - might take bus if train prices increas
Complementery goods
Products used together
E.g. tennis racket and ball - if tennis racket price increases then balls brought may decrease
Factors that affect demand
- population size (may need services like NHS, care)
- income change, generally increase in income leads to demand rise
- advertising
- change in consumer tastes/preferences
- expectations - if people expect shortage/price increase in future then demand increase and vice versa
- seasons - e.g umbrellas vs ice cream
- gov legislation - demand for car seats increased when gov made it legal requirement
- change in complements/substitues
Normal goods
Inferior goods
More equal distribution of income
Luxury goods demand curve shift to left
Demand curve for other items shift to right
When does a movement/shift occur?
Why does the demand curve slope downwards