Who sets the price for goods and services and why does it change?
Consumers; Demand
Law of Demand
Consumers will buy more of something if it costs less, and less of something if it costs more
Demand
The desire to own something and have the ability to pay for it
What affects the demand for a product?
Consumers who are willing and able to buy the product
Microeconomics
The study of the behavior and decision making of small units, such as individuals, families and businesses