Mid-Term

Question 1

Vines start producing grapes after; live for

Answer 1

2 years; 20-40 years

Question 2

Life of vine

Answer 2

You should know it

Question 3

Vitis vinifera

Answer 3

Species of vine from N America used to combat phylloxera

Question 4

Seed is

Answer 4

Rich in anti-oxydants

Question 5

Pulp has

Answer 5

Sugars, acids

Question 6

Skin has

Answer 6

Tannins, color, and aromas

Question 7

Describe the harvest

Answer 7

1. Grapes picked
2. Destemmed and crushed
3. Wine comes from fermentation
4. Malo-actic fermentation (all red wines, some white)

Question 8

Name 3 red Italian and international varietals

Answer 8

1. Merlot
2. Pinot noir
3. Sangiovese

Question 9

Name 3 white Italian and international varietals

Answer 9

1. Chardonnay
2. Sauvignon Blanc
3. Pinot grigio

Question 10

Organic vs traditional approach

Answer 10

Organic- copper, sulfur

Traditional- pesticides under berry

Question 11

Elements of a Terroir

Answer 11

1. Climate
2. Soil + Terrain
3. Tradition

Question 12

Old world relies on

Answer 12

Tradition

Question 13

Old world

Answer 13

Spain, Portugal, Italy, Germany, France

Question 14

Appellation system is

Answer 14

A way to codify terroir

Question 15

Varietal wines

Answer 15

Lower tier, connected to style

Question 16

Appellation quality

Answer 16

Medium to high tier, related to terroir

Question 17

How long wine has to age depends on

Answer 17

1. Wine style
2. Appellation value and rules
3. Packaging

Question 18

Most white wines are aged in

Answer 18

Steel tanks, concrete tanks

Question 19

Winemaking costs

Answer 19

1. Sunken cost of land
2. Aging containers
3. Stuck invested capital
4. Production costs
5. Labor
6. Management

Question 20

Pruning

Answer 20

Trimming the dead buds

Question 21

Deleafing

Answer 21

Helps provide more sunshine to grapes that are developing

Question 22

Packaging based on

Answer 22

1. Brand image
2. Quality perception
3. Product benchmarking
4. Added value

Question 23

Thicker bottle shows

Answer 23

Better quality

Question 24

Smaller bottle shows

Answer 24

More expensive, sweeter

Question 25

What size does the best wine come in?

Answer 25

1.5 L

Question 26

Front label marketing

Answer 26

1. Winery mission 2. Price point 3. Brand recognition 4. Customers attention

Question 27

Back label has

Answer 27

Mandatory information with regulation

Question 28

A label represents

Answer 28

Style and philosophy of wine

Question 29

Wine cost depends on

Answer 29

Bottle of wine + Wine marketing

Question 30

Cellar door sale (F2F)

Answer 30

1. No markups for logistics 2. Small winery 3. Strong consumer brand marriage

Question 31

Local sale

Answer 31

1. Adds terroir to wine 2. Good winery promo 3. Easy to fulfill orders when needed

Question 32

Regional sales

Answer 32

1. No customs 2. Good shipping rate 3. Cultural closeness 4. Easier to face pmt issues

Question 33

Europe wine sales

Answer 33

1. No custom barriers 2. Shipping at good price 3. Multiple yearly shipments 4. Limited mark-ups

Question 34

Extra Europe

Answer 34

1. Shipments by sea 2. Container consolidation 3. Strong trading barriers 4. Risk of limited market control