define
Attitudes
and three components!
Attitudes: positive or negative evaluations of objects of thought
3 components:
1. cognitive -> beliefs and ideas
2. affective -> emotions and feelings
3. behavioral -> predisposition to act
list
When do attitudes predict behavior?
3 indicators!
define
Cognitive Dissonance
When attitude/behavior A conflicts with attitude/behavior B it creates cognitive dissonance
We cope with this dissonance by creating a rationale (most often changing our attitude) in order to cope
describe
Leon Festinger
explanation: $1 is higher dissonance. Believing “I’m an honest person” and then lying creates dissonance -> cope by believing the task was more fun than it was
define
Persuasion
an attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors
list
Process of Persuasion
(there’s four)
define
Reciprocity
Mutual exchange of privileges
1. be first to give
2. make it personalized
3. make it unexpected
list
Methods of Persuasion
there’s three! (reciprocity not included)
define
Stereotype
a generalization about a group of people, where identical characteristics are assigned to all members
true or false:
stereotypes stem from the law of least effort
True! The law of least effort states that the world is too complicated for us to have unique beliefs about everything, so we’ve gotta simplify
define
Prejudice
a hostile or negative attitude toward people based on their membership to a group
define
Discrimination
unjustified harmful action based on membership to a group
list + define
Two Causes of Prejudice
define
In-Group vs Out-Group
In-Group: a group which we belong to and identify with
Out-Group: a group we don’t identify with
describe
Tajfel Study
define
Self-Fulfilling Prophecy
When we have stereotypes or a perception of a person, we treat them differently -> this leads to them acting differently, reinforcing our perception/stereotypes
define
Stereotype Threat
apprehension/fear by members of a minority group that they might behave in a way that confirms stereotypes
-> effect is stronger when they’re reminded of their minority status
-> leads to a decrease in performance
What’s the opposite of stereotype threat?
Stereotype boost!
define
Causal Attributions
and two influences!
How one explains the behavior/circumstances of another person/group
Two Influences:
1. Dispositional Factors
2. Situational Factors
define
Just-World Attributions
A deep-seated belief that the world is a just and fair place, so people deserve the circumstances they’re in
define
Fundamental Attribution Error
Overestimating the influences of dispositional factors on a person’s situation
define
Ultimate Attribution Error
When in group members attribute:
a) negative outgroup behavior to dispositional causes
b) positive outgroup behavior to luck/”a special case”
describe
Stanley Milgram
list
Key Factors in Milgram’s Study