Aristotle’s Contribution (350 BCE)
In On Memory and Reminiscences, Aristotle emphasized that memory relies on associations formed through experience. He believed recall occurs when ideas are linked by similarity, contrast, or contiguity.
British Associationism (Locke, Hume, Mill)
Claimed knowledge originates from linking co-occurring experiences (e.g., doctor–nurse–hospital). Emphasized experience over innate ideas but lacked scientific methods.
German Physicists’ Influence
Helmholtz (trichromatic color theory) and Fechner (psychophysics) introduced experimental methods to study perception. Their work linked physical stimuli with sensory experience—an early step toward cognitive psychology.
The Core Problem
Psychologists couldn’t directly observe the mind—only stimuli, responses, or physiology. This gap led to debates about how to study mental processes scientifically.
Four Historical Solutions
Introspection, Behaviorism, Cognitivism, and Neuroscience—each offering a different way to address the challenge of studying the unseen mind.
Introspection (Wundt & Titchener)
Involved “looking inward” to describe conscious experiences. Wundt catalogued sensations (e.g., ~38,850 for the eye), but the method was subjective and lacked reliability.
Problems with Introspection
Hard to verify, private not public, and focused on end results rather than mental processes.
Behaviorist Reaction
Rejected unobservable mental events. Focused only on stimuli and responses (“black box” model). Figure:
🟦 Stimulus → [Mind ignored] → Response 🟦
John B. Watson
Founded behaviorism (1913 Behaviorist Manifesto). Believed psychology should study only observable behavior; known for the Little Albert experiment and innovations in advertising.
Thorndike’s Law of Effect (1913)
Behaviors followed by a satisfying state become strengthened, while those followed by punishment are weakened. Basis for instrumental conditioning.
B.F. Skinner
Developed operant conditioning using reinforcement and punishment. Studied rats and pigeons in Skinner boxes—behavior controlled by environmental contingencies.
Edward Tolman (1948) and internal representation
Discovered that rats formed cognitive maps of mazes. They could navigate even when conditions changed (e.g., swimming through). Suggested internal representations guide behavior—opposing strict behaviorism.
Hippocampus & Place Cells
Later research (1970s) found neurons in the hippocampus that fire in specific locations—place cells—supporting Tolman’s idea of internal spatial maps.
📊 Figure: Eight-arm radial maze (bars showing inward vs. outward movements).
Problems with Behaviorism
Couldn’t explain complex human behavior (language, reasoning). The “only observables” rule excluded scientific study of thought. WWII applied psychology failures (e.g., attention) led to new approaches.
Cognitive Revolution (1950s–1960s)
Shifted focus back to mental processes. Key events:
1956 MIT Conference (Miller, Chomsky, Newell, Simon)
Broadbent’s Information Processing model (1958)
Sternberg’s memory scanning (1966)
Neisser’s Cognitive Psychology (1967)
Cognitive Psychology Definition
The scientific study of mental processes such as perception, attention, memory, language, reasoning, problem-solving, and decision-making.
Computational View of Mind
The mind processes information like a computer program—input (stimulus) is transformed and output (response) results. Psychologists study the structure of these mental programs.
Assumptions of Cognitive Approach
Mental processes are analyzable into parts. Understanding each component (e.g., encoding, retrieval) helps explain the full behavior.
Donders (1868) and Mental Chronometry
Measured the time course of mental events by comparing reaction times.
📈 Figure: Stimulus → Detection → Decision → Response.
Used subtraction method to estimate the duration of each stage.
Reaction Time Tasks
Simple RT: Respond to one stimulus.
Choice RT: Different responses for different colors.
Go/No-Go RT: Respond to some stimuli but not others.
Used to infer processing time between stimulus and response.
Subtraction Method
Estimates duration of mental stages by subtracting reaction times of tasks differing by one process.
Example: Choice RT (410 ms) – Go/No-Go RT (340 ms) → 70 ms for response selection.
Hick’s Law
Reaction time increases with the number of choices—more possible responses mean longer decision-making time.
Information Processing Stages
Each stage receives, transforms, and sends information.
📊 Figure: Stimulus → Processing → More Processing → Response.
Stages of Memory
Encoding, Storage, and Retrieval—the three sequential phases in memory processing.