Why do we need psychological Science ?
The Five Characteristics of Good Research
Objective measures (4 points) :
Generalizability of results (3 points)
Random Sampling
Making sure that every individual in the population has an equal chance of being included in your sample
Convenience Sampling
using samples of individuals who are most readily available
Reducing Sources of Bias:
-Researcher biases
Can control using a Double-blind procedure (neither the researcher nor the participants know what group they’re in
Researcher Biases
When the researcher's own expectations or theoretical slant can influence the study -Three ways researcher bias can occur: Intentional -Wish fulfillment Accidental and inadvertent
Reducing Sources of Bias
1, Participant Biases
Hawthorne Effect
When participants show a change in behavior due to the fact they are being observed
Demand Characteristics
-Inadvertent cues detected by the participant about how they’re expected to behave in the study (social Desirability, Placebo Effect)
Social Desirability
When participant responses are based more on social acceptability than honesty
Placebo Effect
When participants show change in behavior due to their expectation that their behavior should change
How to Reduce sources of bias?
Reporting the Findings
Replication
The process of repeating a study and finding a similar outcome each time
Five Characteristics of Poor Research
Research Methods
a set of methods that allows a researcher to test a hypothesis, or a specific prediction about behaviour
Experimental Research (3 bullets)
Correlational research (4 points)
Descriptive Research
The case Study
-An in depth investigation of a single participant using a bunch of different data collection techniques
The advantages to a case study
can be a source of support for theories about the cause of behaviour
Disadvantages to a case study
results may not generalize to the rest of the population