what are the 4 frame works of psychology, who created them
What is the process of deriving information in psychology (catalog, predict, apply)
Anecdotal info: describe and measure information then catalog ex. case studies
Basic info: deals with empirical, theoretical data so we can understand & predict behavior
ex. experiments/testing
Applied approach: run the data to quantify the numbers
ex. a study that asks what advertisement makes people most likely to purchase a product
What is Behaviorism psychology?
Developed by Watson and Skinner, A branch of psychology that focuses on studying only directly observable behaviors rather than abstract mental processes
What is evolutionary psychology?
Developed by Darwin, the Field of study believes that the body and brain are products of evolution and that genetic inheritance plays an important role in shaping the complete range of thoughts and behaviors
What is Psychodynamic Psychology/psychoanalytic theory?
Developed by Freud, a theory that human mental processes are influenced by the competition between unconscious forces to come into awareness
What is socio-cultural psychology?
Developed by Lewin, norms of society are learned through interaction with others, behaviors may be culturally universal or cross-culturally
What are the 3 major branches of psychology? (ie what people go into after getting their degree)
What is the academic branch of psychology (job)
What is the applied branch of psychology (Job)
What is the counselling branch of psychology (Job)
What is the scientific method? (6 steps)
What are independent and dependent variables
what should a hypothesis cover?
That a variable (Independent) will affect another variable (Dependent), and that these variables are operationalized
What does it mean to operationalize a variable? (measure)
To give a variable a testable/measurable definition
ex. When testing the speed of a car you would use mph.
How do researchers choose participants?
They take a sample, a group of people studied in an experiment, used to stand in for an entire group of people, probably using random selection
What are the 2 primary research methods, describe them (1 is observation, 1 is testing)
Descriptive describes behavior or data through observation, while experimental research attempts to seek and explain cause and effect by manipulating and testing data/variables
What are correlates?
Predictable relationship between two or more variables ex. an up tick in sun burns and sunscreen sales, the correlate is summer
Why doesn’t correlation equal causation
Because Just because two things correlate does not mean that they directly affect each other
ex. When a phone is low on battery, the phone slows down and the screen turns darker. Just because the phone slowing down correlates with the darker screen does not mean the two variables are causing the other. The causation is the phone being low on battery.
What are the ethical guidelines researchers follow (6 steps)
What are the ethical guidelines researchers follow for using ANIMALS (The 3 Rs)
What is cross-sectional design?
What is the cohort effect?
ex. a lot of boomers are racist towards Vietnamese because they all lived through the Vietnam war
What is longitudinal design?
What is cohort-sequential design? (blended)