media
any form of communication that target a mass audience in print or electronic format
traditional format of media
print, radio, cinema, tv, recordings
new emerging forms of media
use of computer technology
digital divide
those who have access tp computers and the internet and those who do not
- causes shift in both power and access
patterns of use of media
adults 70 hours/week
- child 52.5 hours/week
impact of media
defines social problems, shapes public debates, and defines boundaries between group
administrative approaches to studying media
objective positivist theories
critical approaches to studying media
subjective: critical and interpretive theories
administrative approaches: advertising
administrative approaches: media violence
administrative approaches: media violence
correlation study: small statistically significant relationship, which cannot prove causation
- experimental studies: shows short term effects of media violence which tries to prove causation
framing:
how the media select some aspects if a perceived reality and make them more salient to promote a particular definition, interpretation, or moral evaluation
frames in the news media
youth use music to:
- achieve group identity
the power of music:
media portrayals of woman in country music
framing masculinity
media frames of ethnic minorities
framing ethnic minorities implications
media portrayals of terrorism
media portrayals of terrorism
racialization of national security
model minority
suggest that as a minority group they are scoring higher in terms of socioeconomic status, education, less criminality, and stronger more cohesive family units
problems with model minority
claims that the idea that asians are doing well compared to other groups. which conceals the damaging nature of discrimination that they and other groups face