Stroop Test
Demonstration of interference in the reaction time of a task
stroop test example
Color example: When the name of a color is printed in a color which is not denoted by the name, naming the color of the word takes longer (system 2) and is more prone to errors than when the color of the ink matches the name of the color (system 1)
Cognitive Reflection Test
a task designed to measure a person’s tendency to override an incorrect “gut” response and engage in further reflection to find a correct answer
2-system approach to the cognitive reflection test
The cognitive reflection test has three questions that each have an obvious but incorrect response given by system 1. The correct response requires the activation of system 2. For system 2 to be activated, a person must note that their first answer is incorrect, which requires reflection on their own cognition.
System 1 =
automatic, intuitive, impulsive, ever-present
System 2 =
calculating, rational, plodding, effortful
Ex-ante
based on forecasts rather than actual results
ex-post
based on actual results rather than forecasts
Outcome bias
problem with knowing outcomes
outcome bias example
Hindsight bias
knowing the outcome of an uncertain event raises our perception of how likely we would have thought that the outcome would be ex-ante
example of hindsight bias
“I knew it all along” in reference to predicting who wins a game
“He should have seen it coming” when something goes wrong
how do decision trees help companies?
Decision node: each decision gets this
The options you have at that decision point generate new separate branches in the tree from the node
Chance node:
uncertainties you face
how do simple trees calculate expected values?
Classical approach to analyzing decisions under risk
Prospect Theory to analyzing decisions under risk
Diminishing sensitivity
people’s sensitivity to further changes in consumption is smaller for consumption levels that are further away from the reference point
differences between the classical and prospect theory approaches
Endowment effect
hypothesis that people ascribe more value to things merely b/c they own them
Disposition effect
reluctance to sell an asset that has lost money
Why is the concept of mental accounting important for how we understand the disposition effect?