Who coined the term “global village” ?
Marshall McLuhan
What can ethnocentrism lead to ?
Prejudice, stereotypes, discrimination
Who invented the linear model of communication ?
Shannon and Weaver
Who invented the interactive model ?
Schramm
Who summarized communication study into seven traditions ?
Craig : rhetorical, semiotic, phenomenological, cybernetic, socio-psychological, sociocultural, and critical
What is CAT ?
Communication Accomodation Theory
What are the principles of CAT (Communication Accomodation Theory) ?
- Communication interactions are embedded in a socio-historical context.
- Communication is both exchange of referential meaning and negotiation of identities.
- Communicators achieve the informational and relational functions of communication by accommodating their communicative behaviours.
Who conceptualized culture as comprising of three layers or levels: the inner core, the intermediate layer and the outer layer ?
Dodd
What does the intermediate layer of culture include ?
The intermediate layer of culture consists of activities as manifestation of culture.
What does the outer layer of culture include ?
The outer layer involves institutions of culture.
What does the inner core of culture include ?
The inner core of culture include history, identity, beliefs, values, worldview
Who developped Emic and Etic approaches ?
Kenneth Pike
What is the emic approach ?
The emic approach views each culture as a unique entity that can only be examined by constructs developed from inside the culture.
What is the etic approach ?
The etic approach assumes that culture can be examined with predetermined categories that can be applied to all cultures in the search for cultural universals
Who identified 3 levels of organizational culture ?
Schein : level 1 - artifacts, level 2 - values and beliefs, and level 3 - basic underlying assumptions
What are the three stages of the perception process ?
Selection, categorization and interpretation
