minority influence

Question 1

minority influence

Answer 1

where one person or a small group of people influences the beliefs and behaviour of other people

Question 2

how is minority influence different to conformity

Answer 2

the majority does the influencing in conformity

Question 3

internalisation

Answer 3

both public behaviour and private beliefs are changed in the process

Question 4

consistency

Answer 4

• minorities views increase the amount of interest from other people over time
• might be agreement between people in the minority group
• makes other people start to rethink their own views

Question 5

synchronic consistency

Answer 5

everyone saying the same thing

Question 6

diachronic consistency

Answer 6

minority saying the same thing for some time now

Question 7

commitment

Answer 7

• minorities engage in quite extreme activities to draw attention to their views
• important that these extreme activities are at some risk to the minority
• major groups then pay even more attention

Question 8

augumentation principle

Answer 8

majority members pay attention because the minority believe in what they’re saying and are committed to it