mundane realism
How a study mirrors the real world
internal validity
measures what its supposed to measure
replication
repeating an experiment to see if the same results can be achieved
null hypothesis structure
There will be no difference/relationship between ____ and ___ and any difference/relationship that does occur does so by chance.
measures of central tendency
mean, mode, median
measures of dispersion
range, standard deviation
what does ‘standard deviation’ mean
when is normal dispersion likely to occur
when we have a large population
Likert scale questions
provide a scale for participants to select their strengths of agreement or disagreement
dichotomous questions
offering two choices
semantic differential questions
bi-polar words present with spaces between them for participants to indicate the point between the two representing their strength of feeling.
positive correlation
as one variable increases, the other does too
negative variable
as one variable increases, the other decreases
zero correlation
the two variables are not related at all
who has developed ethnic guidelines
The British Psychological Society
case studies
in-depth investigations of an individual person or a small group such as a family
event sampling
natural experiments
researcher takes advantage of a naturally occurring change in the IV
quasi experiments
weakness of quasi experiment
no cause and effect established
co-variables
variables causing correlation
content analysis
allows for a researcher to analyse different qualitive data and turn it into quantitive data.
time sampling
ordinal data
ordered or ranked