population of interest
entire collection of individuals
sample
subset of a population
parameter
numerical summary that describes a characteristics of the population
statistic
the numerical summary that describes a characteristic of the sample
-known once the data is observed
the “who” of the data
tells us the individual cases about which (or whom) we have collected data
-subjects/participants
-respondents
-experimental units
the “what” of the data
characteristic or variable you want info on about each individual
types of variables
categorical/qualitative and numerical/quantitative
categorical variable
places a subject into one of several groups or categories (or levels)
-nominal or ordinal
nominal
have no order
ordinal
have an order
numerical variable
measures a numerical quantity or amount in each subject
-discrete or continous