Cognitive biases
Unconscious thinking errors
Confirmation bias
Only considering information that agrees with preexisting beleifs
Availibility bias
Decide based on readily available information
What You See Is All True (WYSIATI-bias)
adopt opinions without examing all the data
Deductive research
Hypothesize relationships between variables based on theory, hypotheses are tested using data
Testing theory
Inductive research
First collect data and find a pattern, after develop a theoretical framework based on pattern
Building theory