is a business or marketing statement that
summarizes why a consumer should buy a company’s product or use its service
Value Proposition
refers to how you sell your product or
services to your customer. You will address the wants and desires of your
customers.
Unique selling proposition
is a sage in market identification process that aims to
determine the buyers with common needs and characteristics
Market Targeting, Target Market
the total market is divided according to
geographical location.
Geographic segmentation
divided based consumers.
Demographic Segmentation
divided in terms for customers think and
believe.
Psychological Segmentation
divided according to customers behavior pattern
as they interact with a company.
Behavioral Segmentation
are the specific characteristics that the customers
need from a product or a service.
Customer Requirements
There can be two types of customer requirements:
- Service Requirement
- Output Requirement
Intangible thing or product that is not able to be touched but customer can feel
the fulfillmen
Service Requirement:
Tangible thing or things that can be seen.
Output Requirements:
______ _____ is like a size of arena where the entrepreneurs will play their
business.
Market Size
