is the means by which we retain and draw on our past experiences to use that information in the present.
Memory
Processes in Memory (3)
refers to the dynamic mechanisms associated with storing, retaining, and retrieving information about past experiences.
Memory
Encoding
Storage
Retrieval
Tasks used for measuring memory (4)
Recall Tasks
Recognition Tasks
3 under Recall Tasks
Implicit Memory Tasks
Explicit Memory Tasks
Models of Memory
three memory stores
capable of storing relatively limited amounts of information for very brief periods
Sensory Store
capable of storing information for somewhat longer periods but of relatively limited capacity as well;
Short-term Store
of very large capacity, capable of storing information for very long periods, perhaps even indefinitely
Long-term Store
discrete visual sensory register that holds information for very short periods.
Iconic Store
The initial discovery regarding the existence of the iconic store
came from a doctoral dissertation by a graduate student at Harvard University named
George Sperling (1960).
how much information we can encode in a single, brief glance at a set of stimuli
Sperling’s Discovery
Sperling’s Discovery (2)
control processes available that regulate the flow of information to and from the long - term store
Short-term Store
material remains in the short-term store for about ____ , unless it is rehearsed to retain it
30 seconds
our immediate (short-term) memory capacity for a wide range of items appears to be about ___ items, plus or minus two
seven