horizontal analysis
compares reported numbers in different reporting periods to highlight the magnitude and significance of changes.
- able to make comparisons easily
horizontal analysis (dollar change)
current period’s number - previous period’s number
horizontal analysis (percentage change)
Current period’s number – Previous period’s number/Previous period’s number
* 100
vertical analysis
anchor item
Anything can be the anchor item (typically sales revenue for profitable businesses ← the number you’re trying to reflect of why the company is in business)
ratio analysis
an expression of one item in the financial statements in relation to another item in the financial statements
- can be a comparison between two DIFFERENT statements
ratio analysis process (3 steps)
major categories of ratio analysis (4 categories)
ROA purpose
Reflects the results of entity’s ability to:
ROA sentence layout
for every 1$ of assets, the entity gets x cents of profit
HIGHER = BETTER
gross profit margin ratio purpose
Reflects a business’ ability to convert per sales dollar into GP
gross profit margin sentence layout
for every 1$ of sales rev, the b can get x cents of gross profit
HIGHER = BETTER
gross profit margin equation
(sales - COGS)/sales rev
profit margin ratio purpose
reflects a business’ ability to convert sales rev into profit after tax
HIGHER = BETTER
asset turnover purpose
asset turnover sentence structure
for every 1$ of assets, can generate x times more sales rev.
HIGHER = BETTER –> leads to higher ROA ratio
breakdown of ROA into 2 ratios + why we might do it
Profit margin equation *(Asset turnover equation)
- Able to make a better assessment on what’s impacting your return on assets
breakdown of ROA into 2 ratios gives insights on:
2. can suggest strategies for improvement
how can a company improve ROA?
days inventory ratio purpose
indicates the average period of time it takes to sell inventory. Short or long?
SHORTER = BETTER
times inventory turnover purpose
indicates the number of times that inventory is sold per year
GREATER = BETTER
days debtors ratio purpose
indicates average period of time it takes to collect the money from its trade related accounts receivable.
days debtors equation
AR / sales rev *365
times debtors ratio purpose
indicates the number of times debtor (accounts receivable) is paid per year