What is Web 2.0?
Is a loose collection of information technologies and applications, plus the websites that use them
Encourage user participation, social interaction and collaboration
Facilitate information sharing, user-centred design and collaboration
Harness collective intelligence
Deliver functionality as services and feature remixable applications and data
What is social shopping?
It is a method of electronic commerce that takes all of the key aspects of social networks - friends, groups, voting, comments, discussions, reviews, etc. - and focuses them on shopping
What is marketing?
Building profitable customer relationships by creating value for customers and capturing value in return
What are the components of a marketing campaign?
Defining your target audience
Developing your message
Decide on how you will deliver your message
Follow up with the customers/audience
How does human recourse management help businesses?
Recruiting
Training
Employee Development
What are some Web 2.0 Applications?
Tagging
Really Simple Syndication (RRS)
Blogs
Microblogs
Wikis
Social Networking Websites
Enterprise Social Networks
Mashups
What is tagging?
It is a keyword or term that describes a piece of information
What is RRS?
It allows you to receive the information you want (customized information) when you want it without having to surf thousands of websites
What is a weblog?
It is a personal website, open to the public, in which the site creator expresses his or her feelings or opinions via a series of chronological entries
What is a blogger?
It is a person who creates and maintain blogs
What is a blogosphere?
It is a term for the millions of blogs on the web
What do companies use blogs for?
Input into their processes and products
Marketing purposes
Listen to consumers who express views on the companies’ products
Provide information for their clients
Detect false rumours
Gauge marketing push or popularity of new products
What is microblogging?
Allows users to publish short messages, images, or videos
Messages are submitted by text messaging, instant messaging, email or over the web
Content is usually limited to 140 characters
What is a wiki?
It is a website on which anyone can post material and make changes to already posted material
What are social networking sites?
They allow users to upload their content to the web in the form of text, images, and videos
What can business oriented social networks be?
They can be public (3rd party owned and managed) and private (for employees, former employees, business partners and/or customers)
What are enterprise social networks used for?
Network and community building
Social collaboration, publishing, views and feedback
Social intelligence and analytics
What is a mashup?
A mashup is a website that takes different types of content from other websites and mixes them together to create a new kind of content
What are the risks of computing?
Customer’s negative posts
Invasion of privacy
Violation of intellectual property and copyright
Employees’ reluctance to participate
Data leakage of personal information or corporate strategic information
Poor or biased quality of users’ generated content
Cyberbullying/cyberstalking and employee harassment
What is social advertising?
Makes use of the social context of the user viewing the ad. It is the first form of advertising that leverages forms of social influence such as peer pressure
What is conversational marketing?
It is the process of using social computing to obtain feedback
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Module 117
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Module 2: Hardware12
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Module 2: Software12
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Module 2: Cloud Computing10
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Module 324
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Module 4: Intro to Business Processes15
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Module 4: Intro to Enterprise Systems34
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Module 4: The Procurement Process56
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Module 553
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Module 728
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Module 8: E-Business and E-Commerce34
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Module 8: Social Computing21
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Module 935
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Module 10: Ethics and Privacy15
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Module 10: Information Security and Controls54
