how many CEU credit should PT maintain for continuing education?
2.0
what are the 4 P for marketing mix?
Product, price, place and promotion
what are the 10 steps to sucess?
- what is the desired annual income?
- breaking the desired income into weeks to achieve the annual goal
- how many sessions need to be performed weekly?
- calculate the closing percentage rate
- what timeframe should new clients be acquired?
- how many potential clients I need to interact with within the time frame?
- how many clients need to be contacted each day?
- how many clients need to be contacted each hour or the day?
- ask client for his/her contact info
- follow up.
process of promoting a product service by communicating the features and benefits to potential customers
marketing
what are the two types of categories for the marketing mix promotion?
Push and pull
pull the customer towards you to be aware of your services
push a PT service by purchasing
Being unwavering in providing an experience and level of assistance that is rarely if ever experience anywhere else.
Uncompromising customer service
Who are potential clients?
everyone!!!!
Ethical and training procedure is to abide by…
OSHA
client confidential information is to abide by
HIPPA
What are the follow up procedure?
send a thank you card in 24 hours
follow up 1 week after initial contact
follow up for clients who say yes
send thank you card in 24 hours
schedule the next session in 48 hours
follow up for clients who say no
schedule a follow up in 14 days
every 30 days, send info to a client pertaining to their goals.
advantages
- provide in house training
- latest equipment machines
- provide salesmanship business learning opportunity
commercial fitness clubs
disadvantages
- selling may impose challenge with monthly and quarterly quota
- pay rate is lower
commercial fitness clubs
advantages
- professional may control schedule
- no overhead costs
- in control of marketing/business practices
independent contractor
disadvantages
- no benefits 401K
- club may take a percentage from session fees
- business and marketing might not be supported by the club
independent contractor
advantages
- appeal to personalized clients
- can be financially rewarding if the proper business model is used
- networking and marketing tailored to the target population
owning a facility
disadvantages
-overhead costs, hiring, firing and community networking, and client retention
owning a facility
