•Pertains to objects,places or even people
•label as mine
•extension of us
Material self( William James)
Things that we cannot live without
Needs
Things we like but don’t necessarily need
Wants
Contrast of investing
Consumption
Spending for acquisition of utility
Consumption
Buying something to show off
Conspicuous Consumption
Use up, to spend wastefully,to destroy
Consume (Gusdorf 1978)
•Pertains to the objects,places or even people
•labeled as Mine
•extension of us
Material Self
Things that we cannot live without
Needs
Things we just want but not necessarily needed
Wants
Defined as spending for the acquisition of utility
Consumption
Contrast to investing
Consumption
Buying something to show off
Conspicuous Consumption
Defined as use up,to spend wastefully,to destroy
Consume(Gusdorf,1978)
Everyone free will and it comes with _______,_________.
Responsibility and obligation
Thoughtful decision in buying
Conscious Consumption
Mental and emotional motivation behind buying
Psychological/Sociological Consumption
we regard our possessions as parts of ourselves. We are what we have and what we possess
Bell, 1988
One of the strongest factors affecting modern people’s life
Consumerism
