refers to the buying and selling of goods and services through electronic networks, primarily the internet
Electronic Commerce (E-Commerce)
Electronic Commerce (E-Commerce) also includes:
E-commerce is not only about online shopping websites. It also includes:
● Online banking
● Digital subscriptions
● Online booking systems
● Electronic marketplaces
● Social media selling
Evolution of E-Commerce
used to transfer documents such as invoices and purchase orders between businesses.
Electronic Data Interchange (EDI)
Smartphones transformed e-commerce into?
mobile commerce (m-commerce)
Rise of Asian e-commerce platforms like ?
Alibaba Group
Electronic Data Interchange (EDI) primary users>
Large corporations and banks .
what year? First secure online transaction
1994
allowed small businesses to build online stores easily
Shopify
Types of E-Commerce
Business sells directly to consumers.
Business-to-Consumer (B2C)
Business-to-Consumer (B2C) example:
● Amazon
● Online clothing stores
● Food delivery apps
Businesses sell products/services to other businesses.
Business-to-Business (B2B)
Business-to-Business (B2B) example”
● Alibaba Group wholesale marketplace
● Software subscription services
Individuals sell to other individuals.
Consumer-to-Consumer (C2C)
Consumer-to-Consumer (C2C) example
● eBay
● Facebook Marketplace
Individuals offer products or services to businesses.
Consumer-to-Business (C2B)
Consumer-to-Business (C2B) exampel
● Freelancers offering services on digital platforms
● Influencers selling marketing services
2 Government-Related Models
● B2G (Business to Government)
● G2C (Government to Citizen)
Government-Related Models example
● Online tax payments
● Government procurement portals
refers to physical buying and selling of goods in brick-and-mortar stores.
.
Traditional Commerce
refers to digital transactions conducted online
E-Commerce
Cost Structure of Traditional: Commerce
● Rent
● Utilities
● In-store employees