Monitor Formula / Core Customer

Question 1

formula

Answer 1

sales (S) = catchment area (CA) x Visitor Index (VI) x Conversion rate (C) x Average Basket (AB)

Question 2

visitor index (VI)

Answer 2

( unique visitors (UV) x Visitor Frequency (VF) ) / Catchment area (CA)

Question 3

Average Basket (AB)

Answer 3

units per ticket (UPT) X Average unit price (AUP)

Question 4

core customer matrix

axis

Answer 4

horizontal - Conversion x Average Basket
transaction

vertical - Catchment area x Visitor Index
attraction

Question 5

core customer

quadrants

Answer 5

upper right: core customers

upper left: loyal customers, limited money

lower right: high value customer

lower left: low value customer