Market
1- given that the business operates in a mass/niche market
2- given that the business operates in a competitive market
3- Given that the business operates in a dynamic market
4- given that the business operates in price elastic market
5- given that the business has segmented the market by
6- given that the business is saturated
7- given that … is a market leader
8- given the high power in the market
9- given that there us a high threat of new entrants of the market
10- given the high power of suppliers in the market
11- given that they are established in an operators market
12- given that the significant decline in the business market share
Objectives
1- given the objective of growth
2- given the objective of survival
3- given the objective of profit maximisation
4- given the objective of profit satisficing
5- given that shareholders may expect dividends
6- given that they have a cost focus/ cost leadership/ differentiation/ differentiation stratergy
7- given that there objective is to improve cash flow
Product/service
1- Given the product is a star/question mark/ dog/ cash cow
2- Given the product is in the development/ introduction/growth/ maturity/ decline stage of the product lifestyle
3- given that the business… specialised in
4- given that the product focuses on … element in the design mix
5- given the product is an inferior, normal or luxury good.
6- given their product is elastic/ inelastic
Situation
- Given the current rate of inflation in the UK
- Given the current interest rate in the UK 3.Given the significant growth in GDP
- Given that consumers are more environmentally and ethically conscious
- Given the weak pound
- Given their current cash flow situation
- Given the skilled/unskilled nature of the employees
- Given the (likely) high labour turnover in the industry
- Given the liquidity
- Given the profitability
- Given the small/large scale nature of the business
- Given the brand reputation
it depends on …
- The adaptability of staff
- The capacity of the business …
- The availability of suppliers …
- Cash reserves …
- Availability of labour …
- Current rates of inflation/income and its impact on income …
- Import/Export goods …
- Objectives of individual shareholders …
- Price elastic/inelastic …
- Income elastic/inelastic
- Effectiveness of branding to communicate the message to customers…
- Reliability/validity of market research data … 13. Action of competitors
- Changes in the political landscape …
- Changes in social trends e.g., sustainability 16. Introduction of new legislation …
- Advancements of technology
- Effectiveness of advertisement to increase brand awareness …
- Depends on the personal circumstances of the employee (e.g., low skilled employee would prefer financial motivation factors) …
