Aim
to test Cherry’s dichotic listening findings in relation to:
- amount of info recognised in unattended msg
- effect of hearing your name in unattended msg
- effect of instructions to identify a specific target in unattended msg
Research method
Lab experiment
+ : highly controlled environment, eliminates extraneous variables, ez to replicate so reliable
- : artificial, low ecological validiity, difficult to set up lab procedures where ppl would behave as they would irl, demand characteristics
1) Repeated measures
2) Independent measures
3) Independent measures
Participants
Controls
Procedure 1
1) Simple words short list repeated in 1 ear while ppts shadowed (repeated) a msg in other ear
2) list repeated 35 times, faded in after shadowing began + out as msg ended
3) ppts asked to report all content they could from rejected msg
4) Given recognition test, included: words from shadowed, unattended & words in neither
5) Gap between shadowing end + recognition = 30s
P1 Variables
Procedure 2
1) Ppts shadowed 10 short passages, asked to make few mistakes as possible
2) Instructions inserted in non-attended ear at start, within passage or both eg. listen to right ear
3) 6 instructions given within passage eg. change to other ear. 1/2 prefixed by name (affective instruction)
4) 4 passages; ✕ instructions given within msg
P2 Variables
Procedure 3
1) 2 groups of 14 ppts shadowed 2 of 2 simultaneous dichotomy msg
2) In some msgs, digits inserted towards end of msg. Sometimes in both msgs & sometimes in 1. Positions of numbers in msg and controls w no numbers were randomly inserted.
3) 1 group told they’d be asked Qs ab shadowed msg content at the end of each msg & others instructed to memorise all numbers
P3 Variables
Results 1
words presented —> mean no. Words recognised /7
- shadowed —> 4.9
- rejected —> 1.9
- for 1st time in recognition test —> 2.6
Results 2
Results 3
Conclusions
Type of data
Quantitative
1) no. Words recognised correctly
2) no. Affective instructions perceived
3) no. Digits correctly reported
✓ can draw table
✓ easy to analyse/compare
✕ lacking human insight, why?
Validity
Reliability
Sampling bias
Ethics
no ethical issues
Ethnocentrism
Practical Applications