Multinational Operations Flashcards

(37 cards)

1
Q

what are the three parts to multinational operations

A

international knowledge mgt
international supply chains mgt
international manufacturing

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2
Q

what is knowledge

A

the sum of individuals or organisations experiences, ability to handle complexity, judgement, values and beliefs

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3
Q

why is knowledge mgt becoming more important

A

tech advances
growing share of global wealth
knowledge economy

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4
Q

what are the 4 parts to multinational research

A

cost of R&D
max benefits
relationship learning
local knowledge

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5
Q

what is meant by cost of R&D in multinational research

A
  • research intensity data
  • knowledge as key to international competitiveness
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6
Q

what is meant by max benefits in multinational research

A

intellectual property rights protection

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7
Q

what is meant by relationship learning in multinational research

A

disclosure vs confidentiality

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8
Q

what is meant by local knowledge in multinational research

A

decentralisation of R&D functions

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9
Q

what is meant by the design stage of international knowledge mgt

A

the stage at which an idea materialises

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10
Q

what are the two types of designs in the design stage

A

push and pull designs
customisation/standardisation

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11
Q

what is a push design

A

company thinking the idea and doing it regardless

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12
Q

what is a pull design

A

how the consumer want it to be presented, what will appeal to them is how its done

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13
Q

what is customisation

A

involves preferences of consumers

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14
Q

what is standardisation

A

all markets get the same form

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15
Q

when does supply chain mgt become global

A

when companies are in a position to purchase and take delivery of raw materials, components and modules anywhere in the world

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16
Q

what is international outsourcing

A

when a company hires an external provider in another country to perform services or produce goods

17
Q

give examples of product outsourcing

A
  • branding
  • coordination of contracts
  • centralised procurement
  • single supplier to multi-sourcing
18
Q

give examples of service outsourcing

A
  • administrative processes (HRM)
  • knowledge processes (R&D)
19
Q

what are the adv to international outsourcing

A
  • cost adv
  • tech transfer/spillover
  • productive flexibility
20
Q

what are the disadv to international outsourcing

A
  • dependence = vulnerability w price, raw materials, currency
  • multi stakeholder supply chains = reputational damage/misconducts by suppliers
21
Q

what are the 2 types of international supplier relationships

A

short term - american style
long term - asain style

22
Q

what are the short term international supplier relationships

A

bid renewal/price and quality competition

23
Q

what are the long term international supplier relationships

A

collaboration in supply chain - research, design, fdi
supply stability and share - global manufacturing powerhouse

24
Q

what are industrial models

A

the various ways in which companies can organise their production activities and how this affects the distribution of power and wealth within society

25
what is horizontal fdi
the same thing you do in your country you do abroad
26
what is vertical fdi
focussed factories, high cost, complicated cross overs
27
what are downstream operations
the final stages of a company's international supply chain
28
what are the 3 downstream operations
international marketing preconceptions international advertising the 4 Ps international marketing
29
what are the three international marketing preconceptions
push orientated mnes pull orientated mnes learning from international mistakes
30
give examples of push oriented mnes
upstream oriented standardisation stereotyped sources
31
give examples of pull oriented mnes
polycentric orientation decentralised decision making cost of adaption
32
what is meant by learning from international mistakes
overconfidence in brand name lack of market studies market signals misinterp
33
what is meant by promotions in the international marketing mix
advertising location B2B B2C promotions messages
34
what is meant by product in the international marketing mix
mandatory/objective adaptation subjective decision makers
35
what is meant by price in the international marketing mix
appropriate price setting rare vs widely traded goods fdi vs trade pricing strategies
36
what is meant by place in the international marketing mix
nature of product channel of internationalisation destination accessibility
37
what is meant by international advertising
having successful cross border messaging eg the use of symbols and signs