Congruent aspects
identical preferences
Distributive aspects
win/lose, single issue that is equally important to both parties
Integrative aspects
win/win, multiple issues
Maximize joint value
Maximize congruent aspects
Compromise distributive aspects
Tradeoff integrative aspects
Building integrative agreements
BATNA
Best Alternative To a Negotiated Agreement
Reservation value
Point at which you are indifferent between accepting the deal and walking away
Also called: Your walk-away point, point of indifference, , reservation point
Think of this is as your maximum willingness to pay
Other common mistakes
Distributive bargaining
Integrative bargaining