Distributive/Position Based Negotiation
Single issue; win-lose; fixed pie to be divided
Integrative/Interest Based Negotiation
Multiple issues; win-win; expand pie for everyone
ZOPA
Distributive bargaining: Zone of possible agreement (how high the buyers would go and how low the seller would go)
BATNA
Distributive bargaining: Best alternative to a negotiated agreement (the willingness to go out of the zone they want)