food can be rewarding, why is this dangerous?
food is very enjoyable but we cant constantly indulge in it
what % of adults in the US are either overweight or obese?
68% (Alonso-Alonso et al., 2015)
Are people getting bigger over time? why?
Yes, the average American adult in 2015 weighed 24 pounds heavier that in 1960
ohw can we use neuroscience to help with weight gain/obesity increases
we can use neuroscience to
how can reward cue research help us with drug addiction epidemic?
also involves problematic responding to (now drug) cues
drug addiction can be understood as a compulsive and exessive seeking of drug reward
drug reward is what driving the behaviour - we want to use neuroscience to help people change their responses to these cues. reward cue reactivity.
does treatment for addiction work?
does it fuck!
lack of efficacy of available treatment options for substance abuse disorders (Dutra et al., 2008)
what is a reward
Anything that can that is positive reinforcer - so element of subjectivity - do n find this rewarding
do you have to enjoy the reward to keep chasing it if you have a problem e.g., heroin addiction
are humans the only animals capable of experiencing reward?
reward is also seen in any animal that is capable of instrumental learning → changes its behaviour based on a reinforcer. It is capable of experiencing something as rewarding.
All vertebrates, all animals with a CNS. also operant learning is seen in invertebrates - aplysia (Brembs et al., 2002)
definition of a reward
any stimulus, object, event or situation that is a positive reinforcer because of its incentive properties, it:
some rewards are in-born while others we learn trough a form of classical conditioning: unconditioned vs conditioned reward
describe this
classify the wards based on their acquisition
different ways to classify rewards
classifying rewards in terms of the way they satiate the hunger
primary vs secondary
why does it make sense to look at food and drug rewards together
anatomical reasons
both rewards engage the same neuroanatomical reward circuits
all areas in circuit shown below
why does it make sense to look at food and drug rewards together
psychological reasons
both food and drug reward categories can be differentiated by
wanting (motivational component)
liking (affective component)
how can we dissociate liking from wanting behaviour in humans/animals
animals: liking
animals wanting:
Humans
It’s difficult to measure liking in adults because they always suppress it e.g., the urge to lick their fingers (problem with social norms). Subjective ratings of liking and wanting are often mistaken for each other (problem with definitions). when you ask participants whether they like or enjoy something you will often find its highly correlated with one another
dissociating liking from wanting is difficult in humans. can brain imaging help?
fmri studies on rewards - which type of response do they normally look at - wanting or liking?
focus on wanting response
what is the difference between an exterosceptive and interosceptive cue
what are 3 type of ways we can respond to a drug/food cue
firstly, there is always an interaction between these cues and our physiology, e.g., if you are starving you will have a different reaction to a food cue if you were full
if its been a while since your last meal - will strengthen your responses to food cues
but in general there are 3 ways we can respond to a cue
what 2 models have been used to look at cue reactivity in alcohol addicted n
models differ int he way they explain how cue responses are learned in the first place.
The conditioned withdrawal model argues that during drining, the drink is associated with induces withdrawal state, a drop in blood alcohol level (bad state). Next time n see cue e.g., bottle the cue will induce the withdrawal state (bad).
The conditioned apetative model argues that durign drinking the drink is associated with the pleasurable effects (good). next time n see cue e.g., bottle the cue will induce the same pleasurable state (good).
how do we know whoch model - the withdrawal or apetative - actually reflects what happens when n see drug cue?
behavioural/physiological level
FOOD CUES
neural level of cue reactivity - what areas do we see active?
the reward circuit
van der Laan et al., 2011
used method called the activation likelihood estimation method based on 28 studies. method computes the spatial overlap between different activation maps in different studies. then compares that overlap. tothe overlap generated by random maps.
looked at 3 contrasts
Contrast 1: compared activation to food vs control pictures
Contrast 2: compared activation to food pictures when n were hungry vs satiated
Contrast 3: compared responses to pictures of unhealthy vs healthy food
what areas might we expect active when seeing cue n like