Nextuser

Question 1

Biggest clients (4)

Answer 1

1- Nestlé
2- Schneider Electric
3- EDF
4- Carrefour

User affected: 120+ million
Platform users: 125
# of customers: 25

Question 2

Timeline of NextUser (product)

Answer 2

Segments
Integrations
Funnels
A/B tests
Content
Recommendations
SDKS
Discover
Lead scoring
Labels
Workflows
Clusters

Question 3

Teams

Answer 3

22 team members

• 12 engineers
• -2 UX
• -2 Javascript (front end)
• -4 Java/Go (backend)
• -2 db specialists
• -1 data scientist
• -1 API specialist
• 2 product managers
• 1 marketing
• 1 QA
• 4 Sales
• 1 CEO

Question 4

Infrastructure

Answer 4

Input
Tracking
Data warehouse
Middleware
Platform
Interaction services
Output

http://prntscr.com/qy7pf5

Question 5

Situation before I joined

Answer 5

Marketing automation platform without CDP.

Basic personalization on a trigger, based on user actions and browsing.